World Alzheimer’s Month

World Alzheimer’s Month is the international campaign by Alzheimer’s Disease International (ADI) every September to raise awareness and challenge the stigma that surrounds dementia.

Alzheimer’s is connected to something that affects 48 million Americans-hearing loss. When hearing loss occurs, other areas of your brain, such as the areas assisting sight or touch, will take over the part that normally processes hearing. It’s called “cross-modal cortical reorganization,” which means the brain has a tendency to compensate for sense loss. The brain basically rewires itself after a loss.
Since your brain rewires itself and the parts that are necessary for higher level thinking compensate for the loss of hearing, it takes away from your ability to retain information. This potentially could lead to dementia, as well as a higher risk of Alzheimer’s earlier in life. Even a mild hearing loss can significantly increase your chances of Alzheimer’s and dementia.
Treating hearing loss is one way you can take action against Alzheimer’s. Hearing devices have been proven to effectively help with varying levels of hearing loss, from mild to profound. Utilizing this technology not only helps you hear better, but helps your brain work better too.


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